Celebrating prospects’ journeys to AI innovation at Microsoft Construct 2024

Ever since I began at Microsoft in August 2023, I used to be greater than excited for Microsoft Construct 2024, which wrapped up final week. Why? The achievements of our prospects leveraging Azure AI to drive innovation throughout all industries are astounding, and I’ll fortunately take each alternative to showcase and have fun them. From enhancing productiveness and creativity to revolutionizing buyer interactions with customized copilots, our prospects display the transformative energy of generative AI and actually, introduced Construct 2024 to life. So, how’d they do it?  

Fostering creativity and innovation 

By creating Muse Chat, a copilot for coding and documentation, Unity Technologies showcases how AI can foster creativity within the gaming business. This instrument, developed with Azure OpenAI Service and Azure AI Content material Security, permits builders to create and excellent their very own video video games. At Construct, Unity gave a reside demo on Muse Chat throughout the Multimodel, Multimodal and Multiagent Innovation with Azure AI, which resulted in a online game prototype based mostly on prompts, with out typing a single line of code. Unity additionally offered a gaming station at our occasion celebration and gave out Unity trial subscriptions to builders.  

Determine 1: Dwell demo of Unity Muse Chat, powered on Azure OpenAI Service, to create a space-inspired online game.

Pushing the boundaries of artistic expression and effectivity, WPP explores the usage of video, photos, and speech to speed up content material creation with Azure OpenAI Service (GPT-4 with Imaginative and prescient). Generative AI and multimodality are central to their innovation. Moreover, WPP is a pacesetter in relation to accessibility. Featured within the Day 1 keynote and the Accessibility in the era of generative AI, WPP showcased their options with Seeing AI. 

a person sitting at a table in front of a window

Azure AI

The place innovators are creating the longer term

The New York Metropolis Division of Schooling is leveraging generative AI via Azure OpenAI Service to create a specialised educating assistant able to offering instantaneous suggestions and addressing scholar inquiries. This answer is developed utilizing the Azure platform, guaranteeing seamless integration and enhanced instructional help. Throughout the Construct session, safeguard your copilot with Azure AI, event-goers realized how NYC constructed this answer and the way they’re conserving the expertise protected for lecturers and college students alike. 

Determine 2: New York Metropolis Division of Schooling makes use of Azure OpenAI Service and Azure AI Content material Security to safeguard their instructional generative AI instruments.

Enhancing productiveness and effectivity 

Using AI Tax Help with Azure OpenAI Service and Azure AI Studio, H&R Block helps tax professionals and filers scale back the effort and time wanted to file taxes. The combination of Azure AI Seek for RAG exemplifies how AI can streamline advanced processes to boost productiveness. 

Featured within the Azure AI Studio—creating and scaling your custom copilots session, Sweco centered on liberating up time for extra artistic options in shopper initiatives by creating SwecoGPT utilizing Azure AI Studio. This digital assistant automates doc creation and evaluation, permitting consultants to rapidly discover crucial undertaking info and ship extra personalised companies. In consequence, consultants report elevated productiveness and added shopper worth.  

By leveraging the total Microsoft Azure stack, Sapiens International enhances developer creativity and streamlines the event of automated buyer options. The usage of Azure Kubernetes Service and Azure-managed databases considerably improves duties like underwriting, claims processing, and fraud detection. 

For PwC, the creation of ChatPwC, a scalable and safe GenAI answer utilizing Azure OpenAI Service, Azure AI Search, and Azure AI Doc Intelligence, has been a game-changer. This instrument helps staff summarize, assess, and establish themes in shopper knowledge, benefiting a whole bunch of hundreds of staff day by day. 

Remodeling buyer interactions 

Revolutionizing buyer interactions, Vodafone launched TOBi, a public-facing digital assistant which effectively handles calls and empowers brokers via context-aware conversations and name transcriptions. SuperAgent, a company-wide inner conversational AI search copilot, enhances agent effectivity, serving to buyer journeys. 

To remodel their MBUX Voice Assistant and dashcams, Mercedes-Benz integrates GPT-4 Turbo with Imaginative and prescient by way of Azure OpenAI Service. This expertise permits the automotive to know its environment and supply context for speech help with the ‘Hey Mercedes’ cue. Within the new multimodal vision AI models and their practical applications breakout session, Mercedes showcased the ability of multimodality by demonstrating the capabilities of ‘Hey Mercedes’ together with the power so as to add DALL-E generated photos to autos’ dashboards by a easy voice command. 

Determine 3: Mercedes-Benz makes use of Dall-E to show a picture of Olympic Nationwide park on the automotive’s dashboard utilizing a easy voice command.

Providing an immersive in-car infotainment system, TomTom makes use of Azure OpenAI Service, Azure Kubernetes Service, and CosmosDB. Their Digital Cockpit demonstrates the influence of superior applied sciences in making a seamless and enriched driving setting. Within the TomTom brings AI-powered, talking cars to life with Azure session at Construct, workers knowledge scientist Massimiliano Ungheretti showcased how he led the event of the Digital Cockpit.  

Detecting suspicious exercise by analyzing hundreds of thousands of day by day transactions, Kinectify makes use of its AI-powered anti-money laundering (AML) threat administration platform. Constructed with Azure Cosmos DB, Azure AI Companies, and Azure Kubernetes Service, the platform is scalable and strong. 

Elevating enterprise operations 

Featured within the Build sophisticated custom copilots with Azure OpenAI Assistants API breakout session, Coca-Cola goals to enhance the productiveness of its 30,000 associates by leveraging the Assistants API with GPT-4 Turbo for KO Help, their genAI copilot. These standardized assistants assist with enhanced enterprise intelligence, knowledge synthesis, strategic planning, and threat administration throughout all departments. 

Determine 4: Cola-Cola demonstrates the ability of their KO Help chatbot, powered by Azure OpenAI Assistants API.

Growing productiveness and enabling extra intuitive app growth, Freshworks makes use of Freddy Copilot to offer conversational help and knowledgeable insights to staff and prospects. This instrument is supported by the Assistants API. Freshworks showcased Freddy Copilot in Build sophisticated custom copilots with Azure OpenAI Assistants API

Featured within the Day 2 keynote, the quickest rising shopper expertise in historical past, OpenAI, now affords enhanced options like GPTs for customizing ChatGPT with exterior data and Assistants API for builders to create AI-powered assistants with scaled-up exterior data integration utilizing retrieval augmented technology (RAG). Leveraging Azure AI Search, OpenAI API customers can now add 500 instances extra recordsdata, reworking it into a robust retrieval system, fixing important current and future challenges. 


We’re proud to have fun the exceptional achievements of our prospects at Microsoft Build 2024 and beyond. These examples underscore the transformative influence of Azure AI throughout numerous industries, showcasing how modern options can revolutionize the best way we act, suppose, and work.

As we proceed to develop and help cutting-edge AI applied sciences, we’re excited for much more groundbreaking developments to return from our prospects, driving the way forward for digital transformation and setting new requirements for excellence. Collectively, we’re shaping a wiser, extra environment friendly, and extra related world.

Curious how your enterprise can unleash their potential with generative AI? With Azure, the opportunities are endless.

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