Why Apple’s ‘Crush’ advert is so misguided

Welcome to Week in Evaluation: TechCrunch’s e-newsletter recapping the week’s largest information.

This week Apple unveiled new iPad fashions at its Let Unfastened occasion, together with a brand new 13-inch show for the iPad Air, in addition to Tandem OLED and a brand new M4 chip for the iPad Professional. However its advert for the brand new iPad Professional made the largest waves from the occasion, for all the wrong reasons. For Apple completionists, we compiled all of the new announcements in case you missed it. 

On this planet of EVs, the embattled Fisker Ocean is dealing with but another federal safety probe. The Nationwide Freeway Site visitors Security Administration (NHTSA) has opened a fourth investigation into the SUV surrounding claims of “inadvertent Computerized Emergency Braking.”

AI deepfakes took heart stage at this yr’s Met Gala. AI-generated images of Katy Perry and Rihanna, neither of whom attended the occasion, went viral on X. A very good reminder that we will’t imagine the whole lot we see on-line.

It’s been an enormous week. Let’s get into it.


New updates from OpenAI: On Monday at 10 a.m. PT, OpenAI will demo new options for each ChatGPT and GPT-4. CEO Sam Altman denied studies that the corporate was making ready to announce a rival search engine product forward of Google’s I/O convention. Read more

Say hiya to the portal: A brand new, always-on video portal lets folks in New York Metropolis and Dublin work together in actual time. Portals.org, the group behind the mission, desires it to encourage folks to work together with each other “above borders and prejudices.” Read More

OpenAI explores permitting AI porn: The corporate launched a brand new NSFW coverage supposed to begin a dialog about the way it would possibly enable specific photos and textual content in its AI merchandise. However can we belief OpenAI — or any generative AI vendor — to do it proper? Read More

Cops can’t use Microsoft’s AI device: Microsoft has reaffirmed its ban on U.S. police departments from utilizing generative AI for facial recognition by way of its enterprise-focused device: Azure OpenAI Service. Read More

Dorsey says bye to Bluesky: Ex-Twitter CEO Jack Dorsey revealed on X that he’s now not on Bluesky’s board. In an announcement, the corporate thanked Dorsey for his assist funding Bluesky and mentioned they’re actively seeking to change his seat. Read More

Is Gen Z ditching Tinder for Hinge?: Match Group launched its first-quarter earnings report, which exhibits a gentle decline of Tinder’s paying consumer base. However Hinge is on observe to turn into a “$1 billion income enterprise,” partially on account of its à la carte choices for price-conscious Gen Zers. Read More

Spotify paywalls lyrics: The music streamer quietly confirmed that it has began shifting its lyrics characteristic behind a paywall in an try and entice extra customers emigrate to its Premium subscription service, invoking the ire of customers. Read More


Apple’s “Crush” advert is disgusting: Devin Coldewey says Apple’s newest advert that crushes analog artistic instruments into an iPad Professional missed the mark. Apple has since apologized and canceled plans to televise it. Read More

How Newchip’s chapter threatened 1000’s of startups: Mary Ann Azevedo and Christine Corridor report on startup accelerator Newchip’s fall from grace and the ripple results on its founders — together with those that misplaced their firms within the fallout. Read More

Is rabbit’s R1 actually that dangerous?: A lot has been mentioned about rabbit’s formidable R1 AI assistant and it not dwelling as much as its guarantees. Devin argues that regardless that it probably shipped too early, an experimental system like it is a enjoyable have a look at a attainable future. Read More

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