TikTok comes for Google because it quietly rolls out picture search capabilities in TikTok Store

After main the social media panorama, TikTok seems to be involved in difficult Google’s dominance in search. The corporate confirmed to TechCrunch that it’s testing the power for customers to take or add a photograph to search out related merchandise in TikTok Store.

The function, which was first noticed by X user Jonah Manzano, is accessible to all customers in america and Southeast Asia. Customers who’ve entry to the brand new function will see it within the type of a digicam icon within the search bar in TikTok Store.

Say you’re at a restaurant and actually just like the plate you’re served on. You possibly can open up the TikTok app and snap an image of it to search out related objects accessible for buy on TikTok Store. Or say you’re on-line purchasing and discover a prime you want that’s too costly. You possibly can save the picture after which add it to search out one thing related with a less expensive price ticket. 

Whilst you have at all times been capable of seek for particular objects on TikTok Store, you now not need to depend on textual descriptions. The flexibility to make use of picture seek for purchasing is one thing that Google has provided for years with Google Lens, its visible search instrument. Picture search can be presently provided by Amazon, one other tech large that TikTok is seeking to compete with.

Two images of TikTok's new image search capabilities in TikTok Shop
Picture Credit: TechCrunch/Screenshot

TikTok has already made strides in chopping into Google’s search dominance, as executives on the tech large mentioned again in 2022 that TikTok and Instagram are eating into its core Search product. With this new function, TikTok is just not solely attempting to get folks to make use of its app when searching for new merchandise, but it surely’s additionally hoping folks will make the acquisition by means of TikTok Store. 

The corporate isn’t simply coming for Google or Amazon with this new function; it’s additionally seeking to compete with different firms that provide picture search instruments for purchasing, resembling Klarna and even startups like Cherry.

TikTok recently revealed that TikTok Store now has greater than 15 million sellers worldwide, together with over 500,000 within the U.S. It spent greater than $400 million on platform security and created a crew of greater than 7,500 folks to assist maintain TikTok Store secure.

TikTok has been betting massive on e-commerce, because it sees TikTok Store as its subsequent massive potential income supply. The corporate’s e-commerce efforts are additionally a means for it to maintain customers on its app versus others. By constructing out and increasing TikTok Store’s capabilities, TikTok is hoping folks will spend extra money and time on its e-commerce product.

The corporate is increasing its e-commerce efforts regardless of going through a possible ban within the U.S. In April, President Biden signed a bill that can ban TikTok if its Chinese language dad or mum firm, ByteDance, fails to promote it inside a yr.

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