McAfee and Intel Collaborate to Fight Deepfakes with AI-Powered Deepfake Detection


In a world the place deepfake scams and misinformation are on the rise, McAfee has announced vital enhancements to its AI-powered deepfake detection expertise. Leveraging the facility of the Neural Processing Unit (NPU) in Intel® Core™ Extremely processor-based PCs, McAfee Deepfake Detector is about to revolutionize the struggle towards deepfakes, offering customers with the instruments they should discern fact from fiction. 

The Rising Concern for Deepfakes 

With practically two-thirds of individuals globally expressing elevated concern about deepfakes, McAfee Deepfake Detector comes at a vital time. The superior AI-powered expertise, beforehand generally known as ,’ made its debut earlier this 12 months, addressing customers’ rising want for figuring out deepfake scams and misinformation. 

The Energy of AI in Deepfake Detection 

Cybercriminals are more and more utilizing AI to govern audio in movies, creating convincing deepfake scams. McAfee’s Deepfake Detector makes use of superior AI detection strategies, together with transformer-based Deep Neural Community fashions, expertly educated to detect and notify clients when audio in a video is probably going generated or manipulated by AI. This cutting-edge and first of its type expertise is designed to empower customers to reside their lives on-line with confidence. 

McAfee’s collaboration with Intel is the subsequent step within the firm’s dedication to delivering revolutionary on-line safety options. By leveraging Intel Core Extremely processor’s NPU, McAfee’s AI fashions can full inference domestically, with out compromising consumer privateness by sending personal info to the cloud. This collaboration has resulted in as much as a 300% efficiency enchancment on the identical mannequin, together with improved battery life. 

McAfee Deepfake Detector makes use of superior AI detection fashions to establish AI-generated audio inside movies, serving to folks perceive their digital world and assess the authenticity of content material. McAfee Deepfake Detector will quickly be out there for English language detection, with plans for different languages to roll out in subsequent phases.

Enhanced Efficiency and Privateness 

The mixture of Intel’s AI PC expertise and McAfee’s Deepfake Detector gives substantial advantages to clients. With native mannequin execution, customers can get pleasure from enhanced efficiency, improved battery life, and larger management over their information. There isn’t a longer a must ship massive information to the cloud for evaluation, offering peace of thoughts and privateness. 

A Seamless and Sturdy Buyer Expertise

McAfee’s Chief Know-how Officer, Steve Grobman, emphasizes the significance of staying one step forward of AI-generated deepfakes, noting that the collaboration with Intel permits McAfee to ship a seamless and sturdy buyer expertise. By leveraging Intel’s Core Extremely processor expertise and NPU, McAfee gives customers with probably the most superior and highly effective generative AI deepfake detection capabilities, with out compromising on efficiency or privateness. 

Enabling the Know-how Ecosystem 

Intel’s Vice President and Normal Supervisor of Ecosystem Accomplice Enabling, Carla Rodríguez, highlights the partnership’s dedication to utilizing AI for good. The collaboration with McAfee goals to deliver revolutionary options like McAfee Deepfake Detector to market, leveraging the NPU in Intel Core Extremely processor-based PCs. This collaboration drives the detection of malicious and deceptive deepfakes whereas delivering optimum efficiency and privateness. 

With the rise of deepfake scams and misinformation, McAfee’s AI-powered Deepfake Detector, on Intel-based AI PCs, is a game-changer within the struggle towards deepfakes. By harnessing the facility of AI and native mannequin execution, McAfee empowers customers to discern fact from fiction, guaranteeing a safer and safer on-line expertise. Keep one step forward with McAfee’s Deepfake Detector and shield your self from the risks of deepfakes. 

 

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