This previous week, I had the chance to attend Snowflake Summit 2024 in San Francisco. As an analyst, I used to be handled to an unique pre-day of content material from the Snowflake crew, which proved each enlightening and thought-provoking.
The occasion kicked off with Snowflake addressing the latest “hack” reported within the information. They assured us that their collaboration with Crowdstrike and different companions has revealed no indicators of compromise inside Snowflake itself. The proof factors to compromised buyer credentials, and the investigation stays ongoing.
One of many highlights was the introduction of recent merchandise, together with the Belief Heart. This revolutionary software assesses the safety of your Snowflake information property, using AI and ML to determine potential points corresponding to privateness mismatches, consumer entry inconsistencies, and poor information classification. Nonetheless, there was no point out of whether or not the Belief Heart offered related insights into consumer accounts—a crucial consideration given the hack dialogue. I managed to get readability on this from the Belief Heart’s product supervisor later within the day.
This expertise underscored a recurring problem I see within the vendor area: a definite lack of cohesive storytelling. Distributors usually current with none sense of overarching narrative. This fragmented method can really feel like a music composed fully of solos. Individually, every instrument might showcase expertise, however with out the widespread objective of concord, no viewers will ever sing alongside. It’s chaotic and discordant—very similar to lots of the tech shows I sat in on.
We want change. We don’t simply want higher messaging; we want higher tales. We have to ask ourselves: Who’re we? Why can we exist? The place are we going? What are the stops alongside the best way? What sights will we see? The place can we board? Bettering how we talk is crucial.
On a constructive observe, Snowflake showcased all of the elements obligatory to construct a compelling information story to your enterprise. Their companions can fill in any gaps in your online business narrative. The one lacking piece is a cohesive objective, which you’ll personalize to satisfy your particular wants.
The excellent news is that there are folks like me right here to assist. I purpose to demystify what’s offered, enable you create a technique, and construct a plan to realize your objectives. Collectively, we are able to create your story, one chapter at a time.
