Sandbox VR, the location-based VR attraction, introduced it’s opening 25 new places on account of a partnership with Attire Group, the United Arab Emirates-based vogue and way of life firm.
The partnership is described as a “huge franchise deal” with Attire Group, which has 85 manufacturers and greater than 2,200 shops throughout 14 international locations, together with a lot of the Center East, South East Asia, India, Pakistan, Egypt and South Africa.
The collaboration will start by opening 25 places within the Center East by the top of 2028, Sandbox VR says, owing to what founder and CEO Steve Zhao calls “an overwhelmingly constructive response at our places throughout the US, Europe, and Asia.”
For now, Sandbox VR operates in over 46 global locations, 18 of which launched within the final 19 months. It has additionally opened franchising alternatives within the US and internationally.
“We’re excited to embark on this partnership with Sandbox VR, an organization that stands on the forefront of digital actuality innovation,” mentioned Neeraj Teckchandani, CEO of Attire Group. “This collaboration isn’t just about increasing our portfolio—it’s about creating groundbreaking experiences that merge know-how and leisure, providing our clients within the Center East and past one thing actually distinctive. Collectively, we’re setting new benchmarks within the retail and leisure industries.”
Sandbox VR has celebrated a number of profitable licensing offers over the previous 12 months. In September 2023, the corporate partnered with Netflix to launch a Squid Game-inspired experience, known as Squid Sport Virtuals. The corporate says Squid Sport Virtuals was its quickest expertise to hit $1M in gross sales, noting that in its first two months the sport generated $4.56M in ticket gross sales.
Extra lately, Sandbox VR and Netflix did a limited-time takeover of its London location to have fun the discharge of Insurgent Moon — Half Two: The Scargiver, the place guests previewed the world of Insurgent Moon in a full-body VR expertise.
