22 Progressive Product Configurator Examples

What Is a Product Configurator?

A product configurator is a device that lets prospects select how they need a product to look or perform. It exhibits totally different choices and options, so customers can create a product that matches their wants and preferences.

Varied industries, together with automotive, electronics, furnishings, and vogue, to call just a few, use and depend on configurators to extend gross sales and enhance buyer satisfaction. Automobile consumers use configurators to nearly construct their automobiles by choosing numerous fashions, colours, engines, and options. Within the electronics trade, customers customise laptops, smartphones, and different devices by selecting the specs and parts they want. Within the furnishings trade, prospects design gadgets resembling sofas, beds, and chairs by choosing supplies, colours, and shapes in line with their preferences. In vogue, customers select materials, colours, and types to design their clothes gadgets.

Key Takeaways:

• Product configurators allow prospects to customise merchandise via an intuitive digital or 3D interface.
• Product configurators may also help enhance model loyalty, scale back waste, and optimize stock administration.
• Companies can maximize the potential of their product configurators by streamlining the device into current 3D property below a single 3D library.

Product Configurator Examples

These 22 examples present how companies in numerous industries use product configurators to promote items. They use both visible or 3D product configurators to let web site guests customise their choices.

A 3D product configurator is a sort of visible product configurator that enables prospects to view and work together with merchandise in a three-dimensional atmosphere. Then again, a visible product configurator can discuss with any sort of configurator that gives a visible illustration of the product being configured. These configurators can embody 2D photographs or interactive visuals that permit prospects to alter the product’s colours, supplies, or different options. A 3D product configurator offers a extra immersive and interactive expertise for patrons.

Web site product configurators usually function user-friendly interfaces that assist information prospects via numerous choices, displaying how the product will seem with every addition or elimination of a customization.

Right here’s a glimpse into a few of the most modern case research of manufacturers which have leveraged visible and 3D product configurators to attain two major targets: enabling prospects to customise merchandise whereas bettering sustainability and advertising efforts.

Automotive Product Configurator Examples

Automotive corporations use product configurators to let prospects customise their automobiles, selecting the whole lot from the colour to its inside.

• Journey Wagon
  Trade: Van and camper builds
  Sort of configurator: Visible product configurator
  Drawback solved: Create a customized van construct.

Journey Wagon’s visible product configurator

The Journey Wagon Configurator permits prospects to design a camper van, tailoring it to their distinctive wants and preferences. This system affords a spread of customization choices, together with mattress measurement, format, storage configurations, and choices for including a sink, range, or fridge. Prospects may also select from a spread of finishes and supplies to personalize the look of their conversion package.

• Fisker
  Trade: Automotive
  Sort of configurator: Visible product configurator
  Drawback solved: Permit prospects to design their electrical automobiles whereas decreasing waste and optimizing the provision chain.

Fisker’s modern visible product configurator

Fisker electrical car (EV) producer makes use of a visible product configurator to supply a customized procuring expertise to prospects. Fisker’s vehicle configurator helps prospects design their EVs by choosing colours, wheels, interiors, and different options. This strategy lets prospects visualize their future automobiles and offers a way of possession earlier than putting the order.

Magnificence and Vogue Product Configurator Examples

Magnificence and vogue manufacturers use product configurators to permit their prospects to personalize the whole lot from clothes measurements to colours to product packaging (perfumes) and extra to create one-of-a-kind appears to be like.

• Sensible Earth
  Trade: Jewellery
  Sort of configurator: Visible product configurator
  Drawback solved: Supply a customized procuring expertise to customise an engagement ring to suit your type, price range, and ethics.

Sensible Earth’s Engagement Ring Product Configurator

On-line jewellery retailer Sensible Earth makes a speciality of ethically sourced engagement rings and gem stones. The corporate launched a product configurator that enables prospects to design their own engagement rings by selecting from numerous diamond shapes, diamond high quality, and settings. Prospects may also study the supply of the diamonds to pick a hoop that matches their private environmental and moral requirements.

Sensible Earth’s configurator permits prospects to see their ring design in 3D and modify the diamond and setting. They will additionally customise their engagement ring to their actual specs, guaranteeing that they get a product that’s each lovely and moral. Buyers can simply visualize how their selections have an effect on the ultimate product.

Beth Gerstein, Co-founder and CEO of Sensible Earth states, “Our product configurator was a game-changer for us. It gave our prospects the liberty to create their very own distinctive engagement rings that replicate their values and persona. The flexibility to customise our merchandise was a key think about launching Sensible Earth and sustaining our development. We provide our prospects a novel and customized expertise whereas enabling our prospects to make moral selections, which is what units us other than different jewelers.

• Converse
  Trade: Footwear
  Sort of configurator: Visible product configurator
  Drawback solved: Design and personalize your shoe to create a novel product.

Converse visible product configurator

Converse affords a visual product configurator called “Converse by You,” which permits prospects to design their footwear by selecting from a spread of colours, patterns, and supplies. In addition they supply the choice so as to add customized textual content to the shoe design. This customization course of enhances their expertise and permits them to specific their individuality. It additionally differentiates Converse from different shoe manufacturers by providing distinctive, one-of-a-kind merchandise.

• eShakti
  Trade: Vogue
  Sort of configurator: Visible product configurator
  Drawback solved: Design made-to-order, custom-made garments and scale back the style trade’s environmental influence.

eShakti’s visible product configurator

eShakti, a girls’s on-line vogue model, product configurators is a key a part of its enterprise technique. Prospects use eShakti’s fashion visual configurator to personalize their clothes gadgets in line with their preferences and particular measurements. eShakti’s prospects can design garments that completely match their physique form, type, and preferences. Buyers enter their actual measurements and preview the ultimate design earlier than ordering, decreasing returns. eShakti’s web site product configurator additionally aligns with its dedication to sustainability. By providing made-to-order clothes gadgets, the model avoids overproduction and waste. As an alternative, they solely produce gadgets prospects order.

• Guerlain
  Trade: Perfume and skincare
  Sort of configurator: Visible product configurator
  Drawback solved: Bespoke perfume bottle enhances the posh expertise.

Guerlain’s visible perfume product configurator

Guerlain is a luxurious skincare and fragrance designer that strives to supply sustainable perfume, magnificence, and skincare options. Prospects can use Guerlain’s fragrance product configurators to customise the bottle and packaging of any fragrance to make it really one-of-a-kind. This customized service creates an unique and memorable expertise, enhancing model loyalty and consciousness and establishing Guerlain as a luxurious model that values individuality.

• iTailor
  Trade: Vogue
  Sort of configurator: Visible product configurator
  Drawback solved: Permit prospects to customise their clothes in line with preferences and particular measurements. Streamline the manufacturing course of.

iTailor’s visible product configurator

iTailor is an internet retailer that provides made-to-measure fits and shirts. Buyers can use iTailor’s visual suit configurator to personalize their clothes primarily based on their preferences and measurements. Moreover, iTailor’s product configurator helps streamline its manufacturing course of and scale back waste. By producing solely the gadgets prospects order, they keep away from overproduction and don’t accumulate pointless stock.

Product Configurator Examples for Client Items

Client items corporations that provide the whole lot from guitars to whisky permit consumers to create customized merchandise.

• Emerald Guitar
  Trade: Musical Devices
  Sort of configurator: Visible product configurator
  Drawback solved: Gives prospects with the power to customise and design a guitar.

Emerald Guitar’s visible product configurator

Emerald Guitar’s 3D product configurator provides prospects the facility to design a novel guitar. For instance, they will choose the kind of wooden, {hardware}, and end, permitting for a particular instrument that matches their preferences and elegance. The visible configurator additionally lets prospects see a 3D preview of their guitar design earlier than buying.

• Radio Flyer
  Trade: Wagons for youths
  Sort of configurator: Visible product configurator
  Drawback solved: Customise merchandise to satisfy shopper wants.

Radio Flyer’s visible product configurator

Radio Flyer, a well known toy firm, affords a spread of choices for consumers to customize Radio Flyer’s most beloved products. For instance, the “Construct-A-Trike” on-line product configurator permits prospects to design a customized tricycle for his or her youngster, with choices for body colour, tire sort, and equipment. Equally, the “Construct-A-Scooter” program lets prospects customise their scooter by selecting the deck colour, handlebar sort, and wheel colour. These applications supply prospects a stage of personalization that’s not obtainable with customary off-the-shelf merchandise.

• Whisky Blender
  Trade: Whisky
  Sort of configurator: Visible product configurator
  Drawback solved: Gives an interactive and customized expertise for patrons to create their whisky mix.

Whisky Blender’s Digital Blender visible product configurator

At Whisky Blender, prospects can create a personalized blend of whisky with a novel product configurator. By choosing from quite a lot of single-malt whiskies, consumers can experiment with totally different flavors and proportions to create a bespoke mix. The digital platform additionally offers data on every single malt whisky’s traits and tasting notes, permitting them to make knowledgeable selections. This customized and academic expertise enhances buyer engagement and loyalty and positions Whisky Blender as a premium whisky model that values craftsmanship and innovation.

Product Configurator Examples for the House

A designer or residence enchancment firm can use a 3D visible product configurator to permit prospects to design their kitchen and visualize how new office furniture will look by dragging and dropping in furnishings, home windows, or different parts right into a 3D illustration of their house. Equally, furniture product configurators would possibly permit prospects to design their ideal sofa or sectional.

• Ashley Furnishings
  Trade: House furnishings
  Sort of configurator: 3D room planner and product configurator
  Drawback solved: Location-flexible expertise lets prospects plan and design room layouts and visualize them earlier than buying.

Ashley Furnishings’s 3D product configurator.

Ashley Furnishings is a house furnishings retailer that provides prospects an interactive room builder product configurator to design and plan room layouts. The room builder permits prospects to visualise furnishings items and their preparations in a digital room, take a look at totally different layouts and colours, and create customized designs. Ashley Furnishings’s room builder helps the retailer present consumers with a extra participating and customized expertise, growing buyer satisfaction by permitting them to visualise a room design earlier than buying. This strategy additionally helps the model scale back bodily stock and showroom house prices.

• John Lewis
  Trade: House decor
  Sort of product configurator: 3D curtain configurator
  Drawback solved: Configurating made-to-order curtains

3D product configurator for customized curtains at JohnLewis.com

Prospects who use the John Lewis product configurator on the JohnLewis.com can design made-to-measure curtains utilizing their full cloth vary. Buyers can type materials by colour, model, cloth sort, sample, and value. As soon as a material has been chosen, the product configurator permits for personalization of the heading type, eyelet colour.  Choose the liner sort, linking colour and single or pair type curtains. It’s additionally doable to customise the chair, desk and wall colour.

• Herman Miller
  Trade: Excessive-end workplace furnishings
  Sort of product configurator: 3D product configurator
  Drawback solved: Gives prospects with choices to customise the corporate’s workplace chairs to allow them to create a product that really matches their wants.

Herman Miller on-line 3D product configurator

Herman Miller’s online 3D product configurator offers the final word expertise for customizing an workplace chair. Prospects can choose the whole lot from the chair colour to the upholstery to adjustable arms. They will additionally select seat depth, lumbar assist, and the most effective wheels for carpet or laborious flooring. Customers can see the value change primarily based on their choices as they select options.

Providing on-line customization of its iconic chairs is just one approach the MillerKnoll makes use of 3D product configurators. Kristen DeLap, Head of Digital Product/UX Design at MillerKnoll, explains, “[The configurator] is totally code-free. This implies we will transfer quicker, spend much less money and time sustaining configurators and provides designers and customers what they crave most – the facility to configure and visualize their designs.”

• Lowe’s
  Trade: House enchancment
  Sort of product configurator: 3D room planner and product configurator
  Drawback solved: Custom-made product: Permits prospects to think about their new kitchen earlier than investing in a renovation.

Lowe’s Kitchen Planner 3D product configurator

With Lowe’s Kitchen Planner, prospects can design and visualize their kitchen rework undertaking, together with customizing the format, cupboards, home equipment, and finishes. The web configurator solves the client’s downside of imagining how their new kitchen will feel and look earlier than investing in a pricey renovation. The 3D product configurator reduces the probability of pricey errors and will increase buyer satisfaction by giving them a sensible preview of their new kitchen. Moreover, Lowe’s saves money and time by decreasing the necessity for in-person consultations and showroom house.

Examples of on-line Product Configurators for sporting Items

Sporting items corporations supply consumers the power to customise many facets of their merchandise, whether or not it’s the match of a motorbike or the grip of a racquet.

• Fanatik Bike
  Trade: Mountain bikes
  Sort of configurator: Visible product configurator
  Drawback solved: Create a tailored bike by choosing from a spread of customizable parts.

Fanatik Bike’s visible product configurator

Fanatik Bike’s visible product configurator, the “Bike Builder” lets customers create a custom bike by choosing from a spread of customizable parts, resembling body, fork, wheels, drivetrain, and suspension. The web site product configurator affords real-time visualizations of the bike as consumers choose every half, giving them a transparent thought of how the ultimate product will look. This customized and interactive expertise helps prospects design their dream bike and simplifies the buying course of by guaranteeing that every one the chosen elements are suitable and meet their wants and preferences. The configurator additionally will increase buyer engagement and satisfaction, as they will see their creation come to life earlier than their eyes.

• Wilson
  Trade: Sporting gear
  Sort of configurator: Visible product configurator
  Drawback solved: Customise common sporting gear.

Wilson’s visible product configurator

Wilson is a sports activities gear and attire model that has been in enterprise for over 100 years. Wilson’s visual product configurator helps sports activities fans customise a spread of sports activities gear and attire, resembling golf golf equipment, basketballs, footballs, soccer balls, volleyball nets, and group uniforms. Prospects can select from numerous customization choices, resembling colours, designs, logos, and personalization. For instance, golfers can personalize their golf balls with their identify or initials, basketball gamers can design a customized basketball with their group colours and brand, and volleyball groups can create customized group uniforms with their names and numbers.

Different Examples of Industries that use Product Configurators

Product configurators have change into a vital device in ecommerce technique throughout numerous industries. For instance, customers can use the device to design constructions, customise instruments, and design digital indicators.

• Countryside Barns
  Trade: Outside constructions
  Sort of configurator: 3D product configurator
  Drawback solved: Visualize a shed design earlier than buying.

Countryside Barns 3D Product Configurator

Countryside Barns’ 3D product configurator permits prospects to design and customise barns or outside constructions, selecting the dimensions, type, colour, and options that finest go well with their wants. This interactive device helps consumers visualize their design earlier than buying, thereby decreasing errors and misunderstandings, and streamlining the ordering course of, bettering total buyer satisfaction. Moreover, Countryside Barns can supply a broader vary of customization choices and compete with bigger, extra established opponents.

• Leatherman
  Trade: Multi-tools
  Sort of configurator: Visible product configurator
  Drawback solved: Supply custom-made multi-tools not stocked in shops.

Leatherman’s visible product configurator

Leatherman’s Customized Store permits customers to create a personalized multi-tool that meets their wants and preferences. They will use the service to select from a spread of deal with colours and engraving choices to make the multi-tool distinctive. Whereas prospects can’t change the particular instruments included within the multi-tool, the customization choices obtainable within the Customized Store supply a stage of personalization that’s not obtainable with customary off-the-shelf multi-tools.

• Samsung
  Trade: Digital Signage
  Sort of configurator: Visible product configurator
  Drawback solved: Permit companies to check digital signage options.

Samsung’s digital signage visible product configurator

Samsung’s visual product configurator mobile app lets customers design digital signage options by customizing the show measurement, decision, colour, and set up sort. The platform offers a real-time 3D rendering of the digital signage resolution, permitting companies to visualise its look in every atmosphere. The product configurator saves money and time by decreasing the necessity for handbook design and engineering whereas additionally offering companies with a customized and interactive expertise.

• Snap-On
  Trade: Automotive restore and upkeep instruments
  Sort of configurator: Visible product configurator
  Drawback solved: Customise tool-storage merchandise per every buyer’s preferences and wishes.

Snap-on’s visible product configurator

Snap-on’s visual product configurator permits prospects to design their device storage options, choosing from a spread of toolboxes, cupboards, and equipment and previewing the ultimate product earlier than buying. This device helps consumers create a customized and optimized workspace whereas decreasing the necessity for bodily stock and showroom house.

• TimberTech
  Trade: Decking
  Sort of configurator: 3D product configurator
  Drawback solved: Assist prospects visualize and customise their decking tasks.

TimberTech 3D Deck Designer and product configurator

TimberTech manufactures high-quality composite decking, railing, and lighting options. TimberTech’s 3D Deck Designer helps prospects visualize and customise their decking tasks. Within the Deck Designer, customers can choose choices like board colour, width, texture, and size, and add-ons resembling railings, lighting, and fasteners. This interactive expertise permits prospects to experiment with totally different design choices and make knowledgeable selections about their decking wants.

Why use a Product Configurator?

Product configurators let prospects design customized merchandise, keep away from unsuitable purchases, and have a enjoyable procuring expertise. In addition they assist producers scale back waste and save money and time in manufacturing.

Product configurators supply advantages to prospects and companies alike. Listed below are some advantages of product configurators for patrons:

Listed below are some advantages for producers:

• Save money and time
  Product configurators save producers money and time whereas growing effectivity, accuracy, and income. When a producer permits prospects to design the product they’ll purchase, it may possibly assist them keep away from pursuing pathways for merchandise that prospects don’t like or will return. In response to McKinsey analysis, corporations that provide personalization generate 40% extra income.
• Keep aggressive
  Producers use product configurators to customise merchandise on demand and shortly reply to altering shopper calls for shortly. Firms may also accumulate useful buyer information and insights, informing product growth and advertising methods.
• Optimize the provision chain
  Configurators present detailed details about specs and preferences, serving to companies optimize stock administration. Many corporations felt the crunch from provide chain points throughout the COVID-19 epidemic and are specializing in the way it pertains to their on-line methods. A Gartner examine discovered that 83% of companies require the provision chain enhances the client expertise, and it’s a part of their digital enterprise technique.
• Prioritize sustainability
  Some corporations use product configurators as a central a part of their enterprise mannequin, solely producing buyer orders. Because of this, they save sources on merchandise they might not promote and impress prospects. In response to McKinsey Sustainability, the financial savings in sources prices can enhance working prices by as much as 60%.
• Enhance buyer loyalty
  Product configurators improve buyer loyalty by providing customized merchandise that meet particular person preferences, resulting in larger buyer satisfaction and a better probability of repeat purchases. The truth is, 60% of consumers will become repeat customers after having a personalized experience.
• Get monetary savings on returns and exchanges
  Utilizing product configurators can scale back the price of returns and exchanges for companies.

The strategic influence of Product Configurators

The strategic influence of on-line product configurators is important for companies in numerous industries. They enhance buyer satisfaction, gross sales, margins, and competitiveness. Total, they assist corporations have a stronger place out there.

Lately, many manufacturers have taken modern approaches to product configurators, recognizing their potential to reinforce the client expertise and drive gross sales. From automobile producers to vogue retailers, corporations are investing in superior configurator applied sciences that provide new ranges of customization, interactivity, and personalization.

On-line product configurators permit corporations to supply a stage of customization and personalization that was beforehand unattainable with conventional gross sales channels. Firms can tailor their choices to satisfy particular person buyer wants and preferences by permitting customers to configure and customise merchandise on-line.

“On-line product configurators are important for retailers and producers of extremely configurable merchandise resembling furnishings, kitchen, bathtub, decking, and storage,” mentioned Beck Besecker, CEO and Co-Founding father of 3D Cloud. “They permit manufacturers to create a customized and interesting procuring expertise for patrons whereas additionally bettering operational effectivity and decreasing prices. With 3D product configurators, corporations can ship a brand new stage of customization and personalization.”

On-line product configurators can have a spread of advantages for corporations, together with elevated buyer satisfaction and loyalty, larger gross sales volumes, and improved margins. By permitting prospects to create merchandise tailor-made to their wants and preferences, corporations can foster a way of possession and satisfaction within the product, resulting in elevated buyer loyalty and repeat enterprise. By automating the configuration and ordering course of, corporations can scale back the necessity for gross sales workers and eradicate errors and delays within the ordering course of.

3D Product Configurator for streamlined multi-platform Manufacturing

A 3D product configurator offers quite a few advantages to a enterprise. Nevertheless, to get essentially the most out of your product configurator, it have to be straightforward to implement, suitable with current property, and seamlessly built-in with all gross sales shops. To streamline your multi-platform visible property, use 3D Cloud. A single library permits you to create, customise, and implement 3D visuals throughout a number of platforms.

3D Cloud is a famend trade chief within the growth of a 3D product configuration for furniture and 3D room planner options, catering to a various vary of companies. The 3D Cloud 3D Product Configurator with WebAR OnDemand is a cutting-edge responsive net software that may be accessed from any system, together with desktops and cellular gadgets. It permits prospects to configure distinctive merchandise. Then, every custom-made product generates a invoice of supplies that may be readily transferred to your producer.

For companies with massive catalogs of tangible merchandise, the 3D Cloud resolution is purpose-built to accommodate large audiences, quite a few contributors, hundreds of places, and billions of potential product variants, making it an ideal match for world attain.

Partnering with 3D Cloud may also help you maximize the advantages of your product configurator and empower your prospects with custom-made product choices. With a trusted group that features Macy’s, Ashley Furnishings, and Herman Miller, partnering with 3D Cloud can present what you are promoting with the instruments and sources wanted to reach at this time’s aggressive market and enhance what you are promoting’s backside line.

Sonia Schechter is the CMO for 3D Cloud™.