Microsoft on the 2024 NAB Present: Reimagining media with information and AI


NAB Present stands as a transformative crossroads, the place the previous, current, and way forward for media converge. Since its inception in 1923, the Nationwide Affiliation of Broadcasters’ flagship occasion has been a cornerstone of the business, uniquely mixing content material and expertise. 

At this time, we’re witnessing a rare evolution, the place AI is revolutionizing each side of content material creation, distribution, viewer engagement, and monetization. The present serves as a robust stage to witness firsthand the profound impression of AI on the business. At Microsoft, we’re bringing these components to life throughout our platform and ecosystem. Attendees will see that we’ve got moved past hype and are deploying this expertise at scale powered by information and the Microsoft Cloud.  

That is an period outlined by tech depth, characterised by customized content material supply, on-demand streaming companies, data-driven promoting, and a shift in direction of immersive and interactive experiences. We’re dedicated to empowering our prospects to navigate these modifications efficiently. Whether or not you’re a content material creator, broadcaster, advert company, or streaming platform, adapting to the expectations of a world, tech-savvy viewers is crucial. This shift presents each challenges and alternatives, and at Microsoft, we stand prepared with our companions on this dynamic panorama. 

Our industry-specific solutions are designed to reinforce manufacturing effectivity and cost-effectiveness, whereas our superior analytics unlock priceless insights. We’re redefining the video enhancing course of to drive viewers engagement and amplify personalization. 

As AI catalyzes some of the profound transformations within the business’s historical past, I’m personally thrilled to ask you to affix us in redefining the way forward for creativity, content material, and experiences. 

Microsoft for media and leisure

Rework the way forward for creativity, content material, and digital experiences

Media Board with buttons that are lit up

Microsoft empowers media organizations to attain extra by a trusted and safe platform supported by a complete accomplice ecosystem. Be part of us at our sales space (W2657) to see how information and AI are reimagining the media panorama.

Empower content material creators and distributors

Elevate the viewer expertise

  • Expertise your AI assistant at work with Microsoft Copilot for Microsoft 365, the place AI helps automate and personalize the content material creation course of, providing a brand new technique to work. 
  • Captivate your viewers with Microsoft Azure PlayFab instruments for partaking content material that robotically adapts to viewer preferences and conduct.   

Reimagine monetization methods

Come see the way forward for interactive TV

Come go to the Capitalize Zone (W2149) to expertise Beat the BUZZR®️. Beat the BUZZR®️ takes the way forward for interactive TV to the subsequent stage by showcasing its dynamic interactivity utilizing content material from Fremantle’s BUZZR®️ tv community, a treasure trove of popular culture and sport present classics, reminiscent of Household Feud, To Inform The Reality, and Grocery store Sweep. Leveraging the collaborative strengths of Microsoft, NVIDIA, and an in depth accomplice ecosystem.   

Beat the BUZZR®️ not solely invigorates these basic packages with interactive components like quizzes, trivia, and customized insights but additionally opens the door to progressive monetization methods for content material house owners. This platform serves as a testomony to how the clever use of knowledge and AI can revolutionize each viewers engagement and income era. Dive deep into your favourite episodes and see how Beat the BUZZR®️ is crafting new prospects for content material monetization, making each interplay a possibility to captivate and capitalize.  

On the coronary heart of this transformation is a coalition of esteemed companions:

  • Prime Focus Applied sciences breathes new life into archival content material, using their CLEAR AI to deepen and enrich metadata, unlocking a treasure trove of interactive potential.  
  • MediaKind revolutionizes the broadcasting expertise, making dynamic advert placements and seamless content material supply a actuality, making certain every second resonates with crystal readability.  
  • Alice & Smith stretches the bounds of fan interplay with XR Server, making the leap from passive remark to energetic, immersive participation.  
  • Microsoft Advertising redefines the promoting panorama, integrating interactive, real-time content material that speaks on to viewers’ pursuits and passions.  
  • SymphonyAI’s Revedia delivers a masterclass in analytics, turning uncooked information right into a goldmine of insights, enhancing content material technique, and fine-tuning monetization fashions.  
  • UIC Digital elevates the consumer expertise, melding intuitive design with charming aesthetics whereas integrating all techniques and parts seamlessly to make sure the consumer journey is as partaking because the content material itself.

Every accomplice demonstration within the NAB Capitalize Zone is a portal to understanding how these contributions not solely help the Beat the BUZZR®️ expertise but additionally contribute to new income fashions and engagement methods within the media panorama.

Hear from Microsoft and business experience within the periods

Along with catching us at our sales space, you’ll be able to hear from Microsoft in a wide range of methods. Under are the totally different periods you’ll have the ability to discover Microsoft at.

Keynote session

AI in Media and Entertainment—Hear from Paige Johnson, Microsoft’s Vice President of Media Business, and different business leaders in a dialog across the functions of AI in Hollywood and the advantages and pitfalls of its rising use in productions and growth.   

Microsoft periods

  • Unscripted Evolution: How AI is Reshaping Reality TV and Documentaries—Hear from Andy Seaside, Microsoft’s Chief Know-how Officer of Media and Leisure, and different business leaders on the thrilling AI expertise that can assist creators unleash new types of unscripted content material, even for actuality TV and documentaries.   
  • Leveraging Azure AI for Media Production and Content Monetization Workflows—Hear from Andy Seaside, Microsoft’s Chief Know-how Officer of Media and Leisure, and Amit Tank of MediaKind as they talk about how Generative AI can streamline media manufacturing, scale back prices, and speed up content material supply to market at scale.  
  • Retro Reimagined: Monetizing the Future of Interactive TV—Hear from Andy Seaside, Microsoft’s Chief Know-how Officer of Media and Leisure, and different business leaders as they dive into the transformative journey of basic content material into the interactive digital age. They’ll discover the Beat the BUZZR®️ showcase and talk about how the partnership got here to be.  
  • AI-Empowered Monetization: New Content Strategies for Media Companies—Hear from Andy Seaside, Microsoft’s Chief Know-how Officer of Media and Leisure, as he joins NVIDIA to debate new income alternatives and techniques for within the content material financial system, together with predictive analytics and customized suggestions to automated content material curation, era, and focused promoting.  
  • Content Credentials – New Requirements for Media Provenance Labels for Gen AI Content—Hear from Andrew Jenks, Microsoft’s Director of Media Provenance and Govt Director of the Coalition for Content material Provenance and Authenticity (C2PA), and different business leaders as they offer an replace on the C2PA’s requirements for sustaining media provenance labeling with the emergence of generative AI.  
  • Panels on New Challenges and Opportunities in Media—Hear from Andrew Jenks, Microsoft’s Director of Media Provenance and Govt Director of the Coalition for Content material Provenance and Authenticity (C2PA), and different business leaders as they talk about how broadcasters, service suppliers, and networking expertise corporations are creating and deploying superior Core Networks to maximise the alternatives of NextGen (ATSC3) Broadcasting.  

Microsoft allows media organizations to attain extra by a trusted and safe platform constructed to empower content material creators and distributors, improve the viewer expertise, and reimagine monetization methods. Extra data might be discovered on Microsoft media and entertainment industry solutions



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