Enabling protected AI experiences on Google Play

Enabling protected AI experiences on Google Play
Enabling protected AI experiences on Google Play

Posted by Prabhat Sharma – Director, Belief and Security, Play, Android, and Chrome

The fast developments in generative AI unlock alternatives for builders to create new immersive and fascinating app experiences for customers all over the place. On this time of fast-paced change, we’re excited to proceed enabling builders to create progressive, high-quality apps whereas sustaining the safe and trusted experience folks count on from Google Play. Our aim is to make AI useful for everybody, enriching the app ecosystem and enhancing consumer experiences.

Guaranteeing security for apps with generative AI options

Over the previous yr, we’ve expanded our assessment capabilities to deal with new complexities that include apps with generative AI options. We’re utilizing new know-how like giant language fashions (LLMs) to rapidly analyze app submissions, together with huge quantities of textual content to determine potential points like sexual content material or hate speech, and flag them for folks on our international group to take a better look. This mixture of human experience and elevated AI effectivity helps us enhance the app assessment expertise for builders and create a safer app setting for everybody.

Moreover, now we have strengthened Play’s current policies to deal with rising considerations and suggestions from customers and builders, and maintain tempo with evolving applied sciences like generative AI. For instance, final October, we shared that each one generative AI apps must give users a way to report or flag offensive content with out having to go away the app.

Constructing apps with generative AI options in a accountable approach

Google Play’s insurance policies, which have lengthy supported the inspiration of our consumer security efforts, are deeply rooted in a steady collaboration between Play and builders. They supply a framework for accountable app growth, and assist make sure that Play stays a trusted platform around the globe. As generative AI remains to be in its early phases, now we have obtained suggestions from builders searching for readability on the necessities for apps on Play that function AI-created content material. Right this moment we’re responding to that suggestions and offering steerage to assist builders improve the standard and security of AI-powered apps, keep away from potential points or delays in app submissions, foster belief amongst customers, and contribute to a thriving and accountable app ecosystem on Google Play:

    • Evaluation Google Play insurance policies: Google Play’s insurance policies assist us present a protected and high-quality expertise, due to this fact we don’t enable apps that function generative AI that may be inappropriate or dangerous to customers. Be sure to assessment our AI-Generated Content Policy and make sure that any of your apps meet these necessities to keep away from them being rejected or faraway from Google Play. 

      Particularly, apps that generate content material utilizing AI should:
        • Give customers a method to report or flag offensive content. Monitoring and prioritizing consumer suggestions is particularly essential for apps with generative AI options, the place consumer interactions straight form the content material and expertise.

      Moving image of AI Art Generator app UI experience on an Android mobile device

      Notice: Pictures are examples and topic to vary

    • Promote your app responsibly: Promoting your app is a vital device in rising your corporation, and it’s vital to do it in a approach that is protected and respectful of customers. In the end you’re liable for how your app is marketed and marketed, so assessment your advertising and marketing supplies to make sure that your adverts precisely characterize your app’s capabilities, and that each one adverts and promotional content material related together with your app, throughout all platforms, meet our App Promotion requirements. For instance, promoting your app for an inappropriate use case might end in it being faraway from Google Play.

    • Rigorously check AI instruments and fashions: You’re accountable for the expertise in your apps, so it’s essential so that you can perceive the underlying AI instruments and fashions used to create media and to make sure that these instruments are dependable and that the outputs are aligned with Google Play’s insurance policies and respect consumer security and privateness. You’ll want to check your apps throughout varied consumer situations and safeguard them towards prompts that might manipulate your generative AI function to create dangerous or offensive content material. For instance, you should utilize our closed testing function to share early variations of your app and ask for particular suggestions on in case your customers get generated outcomes that they count on.

      This thorough understanding and testing particularly applies to generative AI, so we advocate that you just begin documenting this testing as a result of we might ask to assessment it sooner or later to assist us higher perceive how you retain your customers protected.

Because the AI panorama evolves, we are going to proceed to replace our insurance policies and developer instruments to deal with rising wants and complexities. This consists of introducing new app onboarding capabilities sooner or later to make the method of submitting a generative AI app to Play much more clear and streamlined. We’ll additionally share greatest practices and sources, like our People + AI Guidebook, to assist builders in constructing progressive and accountable apps that enrich the lives of customers worldwide.

As at all times, we’re your companions in conserving customers protected and are open to your suggestions so we will construct insurance policies that provide help to lean into AI to scale your corporation on Play in ways in which delight and shield our shared customers.

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