On October eighth, Cisco will unveil a wholly new expertise for Cisco companions utilizing the Advertising Velocity Central (MVC) platform. Our group has been laborious at work on reimagining Cisco Advertising Velocity – a multi-year journey.
We’re excited for our companions to attend the revealing occasion! Earlier than subsequent week’s actions, I wished to introduce you to a key member of Cisco’s Accomplice Demand and Acceleration group who has been instrumental over the previous a number of months serving to us carry the brand new Cisco Advertising Velocity expertise to fruition.
Jennifer Machgan – Chief, Advertising Velocity Central
Let me introduce you to Jennifer Machgan, Chief, Advertising Velocity Central (MVC). Jennifer’s position is main the MVC group. Jennifer isn’t new to Cisco having accomplished 10 years in varied accomplice advertising and marketing, product and company roles. This included many areas – Webex, Enterprise Networking, SMB eCommerce marketplaces, Mergers and Acquisitions and most not too long ago she labored with our Cloud Market companions AWS, Microsoft and Google.
Jennifer has an intensive background in accomplice advertising and marketing automation, accomplice administration and cloud, and eCommerce marketplaces.
Christine: Hello Jen, are you able to inform our companions about Cisco Marketing Velometropolis Reimagined?
Jen: Positive, Cisco Advertising Velocity reimagined has been a multi-year journey. After listening to companions, the purpose was to create a extra complete expertise. Now we have made nice strides to make sure that content material is easy-to-find, related and updated with our Cisco marketing campaign methods in addition to offering pointers to assist companions achieve success. The suggestions so removed from a number of companions has been improbable, and we will’t wait to listen to extra after the revealing.
Christine: What outcomes would you prefer to see for our companions and the way forward for Cisco Advertising Velocity?
Jen: Our work after the Reimagine Unveiling isn’t achieved! Now we have many extra enhancements already within the works to raise the consumer expertise. Some key areas we’re engaged on now are:
(1) Cisco Advertising Velocity Studying integration and elevating accomplice coaching, working to create studying paths particular to companions’ focus areas. (2) AI capabilities and the way we will use them to make trying to find campaigns simpler and discovering studying that’s related to our companions’ wants. (3) Including extra campaigns targeted on buyer outcomes to assist companions achieve success of their advertising and marketing journey.
Christine: That is so thrilling, Jen! What would you want companions to learn about you and your position with MV?
Jen: I might love companions to know I’m enthusiastic about our accomplice ecosystem right here at Cisco. Companions are what make us profitable. As we transfer into FY25, we’ll proceed to boost Cisco Advertising Velocity and provides our companions the educational and steering they must be profitable. We’re right here for them. We’re listening to what they want, and we’re on this partnership collectively.
Christine: Thanks, Jen. Can’t wait to see what’s in retailer for our companions and the newly reimagined Cisco Advertising Velocity expertise!
Companions, in the event you’d like to seek out out extra in regards to the reimagined Cisco Advertising Velocity Central, please be a part of us on Oct eighth for our reside unveiling broadcast.
Thanks and see you on the unveiling!
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