Some items of recommendation to get your finest from AWE (or different occasions about VR)

Some items of recommendation to get your finest from AWE (or different occasions about VR)
Some items of recommendation to get your finest from AWE (or different occasions about VR)


AWE US is beginning very quickly and this yr’s version is predicted to be one of many coolest ever. Many individuals are going there and there will even be some very particular visitors like Palmer Luckey. For some individuals, it’ll be the classical XR occasion that occurs yearly, whereas for others, that is going to be the primary version they attend. That is additionally true as a result of this yr the occasion is going on in LA and never in Santa Clara anymore, so I suppose there might be many new guests from the LA space. This might be my 4th AWE and a number of the new individuals requested me tips on how to put together for this occasion, so I determined to put in writing for everybody this quick publish with some items of recommendation to comply with should you’re attending AWE the primary time.

There are some things you are able to do to make the very best of your AWE. Crucial of all of them is to go there with a transparent objective. You cannot know in case your occasion was a hit or not should you didn’t even have an thought of why you have been going there. A objective is what influences all the alternatives you make and in the long run, makes you happy about having been there. The objective could be very business-oriented, however will also be one thing extra cozy like simply assembly as many individuals as potential. There may be not a proper or unsuitable reply, there may be solely the reply that’s true for you. Why are you going to AWE? Why are you investing your money and time to go there? Answering this query is your high precedence.

awe us 2021 first impressions
Ori Inbar and I, throughout my first AWE in 2021

Manage your self earlier than the occasion to do the issues it’s worthwhile to do to succeed in your objective. The web site of AWE has an inventory of all of the audio system and exhibitors. There may be normally additionally a networking app the place you will get in contact with all of the attendees. Undergo the listing of the individuals there and see that are those which are extra attention-grabbing for you. Once more, there is no such thing as a onerous rule, you’ve simply to search for the people who align along with your objectives. In my case, to make an instance, I’m normally on the lookout for three issues:

  • Firms with cool devices to attempt that I can overview on my weblog
  • Individuals from corporations with which I may begin an expert collaboration
  • Folks that I esteem from our business and that I personally don’t know but however which I want to meet

(Keep in mind: these are my objectives, don’t attempt to copy them). So I simply have a look at the listing of the exhibitors and I choose essentially the most attention-grabbing ones for a overview on my weblog. Then I take a look on the listing of audio system and I do the identical. It’s vital to not decide too many names… prioritize your objectives. Stick with 3-4 names you completely wish to meet (will need to have), then possibly a dozen that you just want to meet (good to have) after which be open to connecting additionally with people who weren’t on these lists. AWE is unpredictable, so it’s vital to have clear priorities to know what you need to do even when your plans have to be modified. Do no matter you may to satisfy the individuals in your high priorities listing.

skarredghost neal stephenson
Final yr I completely needed to satisfy Neal Stephenson, and because of Tony Parisi, I’ve been capable of take an image with him!

The simplest method to meet the individuals you have an interest in is by visiting them at their sales space, or attending their talks and ready for them to step down from the stage (even when generally you find yourself chasing the speaker like I embrassingly did with John Riccitiello). If these methods can’t work with the particular person you have an interest in, attempt contacting them through Linkedin, or on the networking app of the occasion (however do not forget that not everybody makes use of the networking app), or ask a standard acquaintance for an introduction. If nothing of this works, you may nonetheless hope to see that particular person within the corridors and cease him/her to speak. Keep in mind that AWE is an occasion with good constructive vitality, and most of the people are comfortable to be stopped to have a chat.

john riccitiello skarredghost
Me and John Riccitiello. The worst photograph ever shot at an AWE. He appears to be like like Anthony Hopkins after too many drinks

Should you can, arrange your days in blocks of time with the same goal: as an illustration, you allow the total morning for the exhibition, after which the afternoon for the conferences. In any other case, because the talks and the exhibitions are in numerous areas of the venue, you threat going continuously up and down the venue, losing quite a lot of time. In my case, as an illustration, I’ve the Tuesday and Wednesday mornings that are principally free for the go to of the present ground, whereas I’ve arrange many conferences for the afternoon.

Do as a lot work as you may earlier than the occasion, attempting to go there with already some appointments arrange in your calendar. However don’t make the error to already fill your entire calendar. Leave your self a while to only go round and benefit from the “serendipitous discovery” typical of AWE. One of the lovely issues about AWE is simply going across the corridors, assembly individuals, after which letting these individuals introduce you to different individuals. After which possibly these individuals invite you to do some enjoyable actions collectively. This implies you shouldn’t even be too strict along with your plans: except you’ve an appointment that has been arrange, it’s nice to cancel some stuff you determined to do since you are invited to do one thing else. I nonetheless keep in mind what occurred to me the primary yr: I had determined to attend quite a lot of talks, whereas as a substitute I truly then spent the entire morning simply randomly assembly individuals within the corridors. I watched the keynote after which nothing else: I simply met some good buddies and bought to know new individuals by simply staying within the hall in entrance of the principle convention room. And it was actually superb: doing this I additionally met superstars like Tony Parisi or Philip Rosedale.

Right here I’m with Charlie Fink, Gregg Katano, Joanna Popper, Philip Rosedale, Emy Peck, and others!

All through the occasion hold all the time a constructive angle, and be open to talk with everybody. This is essential. Should you see a possibility, seize it! I managed to attempt Mojo Imaginative and prescient contact lenses as a result of I randomly noticed their personal room and I went there praying them to let me see the gadget. And if you are able to do one thing enjoyable and loopy, do it! Individuals will keep in mind much more positively about you. Keep in mind that one of many priorities of the occasion is having enjoyable!

Auggie Awards AWE
Me dressed like an fool whereas asserting one of many Auggie Awards. Individuals cherished my look and I obtained many compliments

Speaking about enjoyable, don’t neglect the events. Night events are a vital a part of the networking expertise, that is the place you actually turn out to be buddies with the individuals you spoke with throughout the morning. This yr there’s a Google Sheet doc that lists a number of the afterparties which are taking place the three days of the occasion: you can find it here.

It deserves a particular point out additionally the subject of meals: meals in exhibitions is all the time costly, so if you wish to lower your expenses, convey one thing from dwelling. If you’re a speaker or a part of the press, keep in mind that you’ve lounges the place you will discover some free meals for you. After which all of the events have some meals included. So attempt to get the very best about these alternatives: free meals is all the time extra scrumptious than paid meals! Relating to ingesting, I don’t find out about this yr, however the previous years the venue was all the time stuffed with free dispensers of water.

The final recommendation is: it doesn’t matter how effectively you arrange your occasion, in the long run, you’ll all the time have the feeling of getting missed one thing. AWE is so massive that it’s inconceivable to do every little thing you need: there are quite a lot of attention-grabbing talks, and a few of them are taking place in parallel, and they’re all in parallel to the exhibition. The exhibition is fairly massive and you cannot attempt all of the merchandise which are there. It’s regular you can not take pleasure in all of the cool stuff which are there. That’s why at first I instructed you prioritize: if on the finish of the occasion, you’ve met the important thing individuals you needed to completely meet, and also you tried the XR merchandise you have been interested in, you could be happy along with your expertise. As my buddy Charlie Fink says, on the finish of the day you’ll nonetheless endure from FOMO, however at the least you’ll know you’ve reached your objectives.

It’s due to AWE that I’ve been capable of attempt sensible contact lenses

And that is it for my listing of recommendations. I’m making ready myself to have an incredible AWE, and one factor that I would love to occur is taking an image with Palmer Luckey, as a result of I’ve by no means met him, and it could be an honor for me to have a photograph along with him.

This publish comes from what I’ve discovered in my expertise, but when some extra seasoned AWE attendee has another items of recommendation so as to add, be at liberty to try this within the feedback of this publish!

And to everybody coming to AWE… I want you’ll have an incredible occasion!


Disclaimer: this weblog incorporates commercial and affiliate hyperlinks to maintain itself. Should you click on on an affiliate hyperlink, I will be very comfortable as a result of I will earn a small fee in your buy. You will discover my boring full disclosure here.

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